Case Study: JSB achieves rapid qualified lead generation with emedia

JSB - Customer Case Study

JSB, a global learning and organisational development consultancy, wanted a more effective way to engage senior leaders, HR professionals and L&D practitioners at medium and larger sized businesses. To support its 2014 marketing strategy, JSB worked with emedia to increase online engagement and deliver its value proposition to the right decision-makers.

emedia created a cost per lead campaign using a mix of engaging articles and whitepapers, targeting HR decision makers at organisations with over 250 employees through HR bulletins. emedia delivered the target lead volume within one week, well ahead of the planned one-month timeframe, and all leads were qualified and sent the same business day for immediate follow-up.

JSB

Samantha Barrow

Marketing Manager