Case Study: C2C Systems generates high-quality leads with emedia

C2C Systems - Customer Case Study

C2C Systems, now part of Barracuda, needed a way to reach a very niche audience for email archiving and PST management in Microsoft Exchange environments. They planned separate lead generation campaigns in the UK and US, with strict filtering criteria based on company size, sector, and whether organizations used Microsoft Exchange.

emedia’s RapidRequest campaign was used across emedia’s IT, public sector, and compliance bulletins to target the right prospects for C2C Systems. emedia first ran a trial in the US, then expanded to additional UK and US campaigns, delivering over 200 high-quality leads in just under three weeks, including a strong share of net-new names and companies to support the sales pipeline.

C2C Systems