Case Study: Bronto achieves higher-quality lead generation with emedia

Bronto - Customer Case Study

Bronto, a cloud-based marketing platform for commerce, needed a better way to find and target qualified leads for its retail and ecommerce campaigns. The team was running a mix of lead-generation efforts, but struggled to identify prospects by the right combination of industry, job role, and whether their online properties included shopping cart functionality.

emedia supported Bronto with targeted email bulletin campaigns using Marketing, Retail Technology, and Ecommerce Technology bulletins, along with telequalifying outreach and ongoing campaign refinement. emedia’s ability to target by job role and recommend relevant collateral helped Bronto achieve a 92% qualification rate in Australia, while North American campaigns met guarantees at CPL rates 20-70% lower than competitors on average.

Bronto

Joe Stickney

Manager of Demand Generation