Case Study: Bright North achieves faster lead generation with emedia

Bright North - Customer Case Study

Bright North, an ecommerce solutions company serving major brands, wanted to create initial engagement with affiliate and digital marketing decision makers using its existing thought leadership content. emedia was brought in to help bridge the gap between that content and new business relationships.

emedia ran a Cost Per Lead campaign using three of Bright North’s whitepapers, targeting subscribers likely to match the company’s audience of affiliate and digital marketing decision makers at businesses with over 250 employees. The campaign delivered 100 leads in 10 weeks instead of the planned 12, while also giving Bright North branding exposure to more than 250 active subscribers.

Bright North

Abby Sassel

Marketing Manager