Case Study: S. P. Richards achieves $3.1M annual sales increase (9% boost) with Emcien

Insight into Big Data Boosts Sales by $3.1 Million

S.P. Richards, a leading business-products wholesaler founded in 1848, supplies over 50,000 items to thousands of resellers but faced a critical challenge: independent dealers lacked insight into real-time customer buying patterns across multiple channels, causing missed cross-selling opportunities and lost revenue.

Emcien’s automated pattern-detection platform analyzed product and transaction data to surface “Also Bought” recommendations across channels without human intervention, enabling automated cross-selling across 50,000 products. The result was a 9% sales lift—about $3.1 million in additional annual revenue—while improving customer satisfaction and helping dealers respond faster to market shifts.

S. P. Richards