Case Study: Weetabix achieves a 61% sales increase with EMC Outdoor

Weetabix used this custom display vehicle to create an experiential campaign in Canada

Weetabix wanted to increase brand awareness in key markets across the Maritime Provinces and at its North American headquarters in Cobourg, Ontario. EMC Outdoor supported the campaign with a custom out-of-home experiential display vehicle as part of a broader media plan that also included local radio, print, and poster advertising.

EMC Outdoor created a custom glass display vehicle featuring a 3D Weetabix “heart,” milk and fruit window clings, and logo extensions to create a striking splash effect. Brand ambassadors handed out samples and coupons at supermarkets, recreation areas, local events, and a Canada Day parade, helping drive a 61% increase in sales in the target area.

Weetabix