Case Study: Valley Forge Tourism & Convention Board boosts Montgomery County engagement with EMC Outdoor's Date Night in Montco campaign

Valley Forge Tourism & Convention Board drives 777,918+ impressions with EMC Outdoor

The Valley Forge Tourism & Convention Board sought to attract visitors to Montgomery County by transforming the traditional date night. They partnered with EMC Outdoor to launch an experiential marketing campaign.

EMC Outdoor implemented the "Date Night in Montco" activation, which centered on a mobile glass truck that traveled to over 71 stops across 770 local businesses in an 11-day tour. The solution generated over 777,918 impressions and led to a 170% increase in campaign pageviews, successfully driving engagement and encouraging couples to explore the county.

Valley Forge Tourism & Convention Board