Case Study: UrbanStems Reaches Urban Commuters with EMC Outdoor

UrbanStems reaches 1.5 million urbanites with EMC Outdoor

UrbanStems, a company offering fast and sustainable flower delivery to city dwellers, sought to grow its awareness in new urban markets. They partnered with vendor EMC Outdoor to build an Out of Home campaign that could seamlessly align with their broader media strategy and effectively reach commuting professionals.

EMC Outdoor implemented a transit media campaign, placing over 250 interior rail posters in the DC and Philadelphia Suburban Station to reach commuters. The solution successfully reached over 1.5 million urbanites in Philadelphia. As a result, UrbanStems hit 100% of its maximum delivery volume during the campaign.

UrbanStems