Case Study: TiVo boosts San Francisco brand awareness with EMC Outdoor

TiVo dominated the San Francisco market with a variety of out of home media

TiVo wanted to announce new service features and raise brand awareness across the greater San Francisco market. To do that, the brand and its agency turned to EMC Outdoor for an out-of-home advertising campaign using a mix of traditional OOH formats.

EMC Outdoor implemented a multi-media OOH program that included bulletins, digital bulletins, wallscapes, bus media, rail posters, and backlit dioramas to reach consumers at multiple touchpoints throughout the day. The campaign helped TiVo make a big splash in the market and connect with commuters and shoppers across San Francisco, though no specific numeric results were provided.

TiVo