EMC Outdoor
44 Case Studies
A EMC Outdoor Case Study
Supernus Pharmaceuticals partnered with EMC Outdoor to increase awareness and drive booth traffic for their newly approved treatment, ONAPGO, at the American Academy of Neurology Annual Meeting. The challenge was to effectively reach a highly specialized audience of healthcare professionals gathered in San Diego for the influential event.
EMC Outdoor implemented a campaign centered on a large-format digital spectacular in San Diego's high-traffic Gaslamp District. The solution exceeded expectations, delivering over 1.2 million impressions against a 786,156 goal and 18,373 plays against a 12,096 target, resulting in a significant boost to the client's visibility throughout the conference.