Case Study: Sprint reaches Super Bowl fans in Houston with EMC Outdoor experiential marketing

Sprint used Experiential Marketing to reach football fans at the Super Bowl in Houston

Sprint wanted to raise awareness of its brand and offerings during the 2017 Super Bowl in Houston and reach football fans moving through the city’s busy game zone. EMC Outdoor helped Sprint execute an experiential marketing campaign designed to connect with pedestrians and maximize visibility around official NFL activities.

EMC Outdoor deployed 10 branded Segways with brand ambassadors in branded uniforms, distributing more than 7,500 flyers plus player appearance schedules and giveaways like glow bracelets, koozies, and lip balm. The campaign was well received, helped Sprint operate in the Super Bowl Clean Zone with local government approval, and performed so well that an extra day was added.

Sprint