Case Study: Riverbed Reaches Corporate Decision Makers with EMC Outdoor Airport Advertising

Riverbed Technologies used an international airport advertising campaign to reach corporate decision makers

Riverbed worked with EMC Outdoor to reach hard-to-access corporate decision makers in key U.S. and international markets. Their challenge was finding an effective way to connect with frequent business travelers and other high-level decision makers through media that would stand out in busy airport environments.

EMC Outdoor implemented a targeted airport advertising campaign using premium placements such as dioramas, digital displays, wall wraps, banners, column wraps, charging stations, and window clings in strategic airports. The large, impactful program successfully reached Riverbed’s target audience and was strong enough that Riverbed continued to expand it, showing sustained value and reach.

Riverbed