Case Study: Lyft achieves fast multi-market promotion for Lyftapalooza with EMC Outdoor digital out-of-home media

Rideshare service Lyft used a digital out of home media blitz to promote their free rides event

Lyft partnered with EMC Outdoor to promote its 2-week “Lyftapalooza” free rides event across 20+ markets, all on an unusually tight timeline of just over three weeks. The challenge was to plan and execute a multi-market out-of-home campaign quickly and efficiently, with all creative, approvals, and vendor coordination completed in time for launch.

EMC Outdoor developed and launched a digital out-of-home media plan featuring billboards, posters, gas stations, convenience stores, and fitness clubs. The campaign went live in 23 markets in 16 working days and reached Lyft’s audience across more than 350 out-of-home spaces, delivering a fast, multi-touchpoint rollout with strong visibility.

Lyft