Case Study: PeaPod engages consumers and drives app downloads with EMC Outdoor

Peapod engaged consumers with digital display vehicles in key markets across the country

PeaPod wanted to extend the success of its out-of-home transit advertising and engage consumers in key U.S. markets with a more interactive, mobile experience. To do that, the company worked with EMC Outdoor on a summer roadshow built around a digital display vehicle.

EMC Outdoor deployed an interactive bright green truck that toured Washington DC, Baltimore, Philadelphia, New York City, Boston, and Chicago, featuring PeaPod branding, service messaging, and partner brand loops. With QR codes, bar codes, brand ambassadors, and promotional items, the campaign drove strong attention and prompted many consumers to download the PeaPod app on the spot, though no exact numeric results were provided.

PeaPod