Case Study: Neuro achieves major buzz across Boston with EMC Outdoor

Neuro used a combination of dynamic out of home media to reach consumers across the Boston market

Neuro, the energy drink brand, turned to EMC Outdoor to help create a dominant out-of-home presence across the Boston market. The challenge was to reach consumers effectively in a crowded urban environment using media that could stand out and generate repeated exposure throughout the day.

EMC Outdoor delivered a dynamic out-of-home campaign for Neuro using a mix of taxis, transit shelters, and spectacular wrapped trolleys to take over Boston streets. The multi-format approach created major buzz and a seamlessly executed program, increasing visibility through multiple consumer touchpoints, though no specific numerical results were provided.

Neuro