Case Study: Nationwide Insurance achieves nationwide brand reach with EMC Outdoor

Nationwide Insurance used the full pallette of out of home media to reach customers across the USA

Nationwide Insurance wanted to build a major national brand presence and reach consumers across the U.S. with a flexible out-of-home advertising approach. EMC Outdoor supported the company and its agency with a broad OOH media strategy for the launch of the “Life Comes At You Fast” campaign.

EMC Outdoor implemented a full palette of outdoor media, including a 30-story building illumination, airport dioramas, bus wraps, billboards, posters, commuter rail, mall dominations, fitness clubs, gas station ads, and experiential activations tied to NASCAR and other events. The program expanded over five years to more than 90 buses in 30 markets and became an example of the power and scale of outdoor advertising.

Nationwide Insurance