Case Study: Mt Sinai Hospital achieves targeted Chicago awareness with EMC Outdoor

Mt Sinai Hospital used out of home media to create widespread, but highly targeted coverage in Chicago

Mt Sinai Hospital worked with EMC Outdoor to raise awareness for its health system across Chicago. The hospital needed a way to reach a broad audience while staying highly targeted, especially within Hispanic and African American communities.

EMC Outdoor planned and executed a market-wide out of home media campaign using bulletins, posters, transit shelters, and commuter rail placements. By combining multiple touchpoints and creative variations featuring different doctors, EMC Outdoor helped Mt Sinai Hospital repeatedly reach its audience across the Chicago area over a 3-month run.

Mt Sinai Hospital