Case Study: MMGY brings Mount Rushmore to Chicago with EMC Outdoor experiential marketing

MMGY drives 21,600+ impressions with EMC Outdoor

MMGY sought to promote South Dakota tourism with a highly impactful experiential activation. They partnered with EMC Outdoor to create a memorable event that would capture the attention of a large audience in a major metropolitan area.

EMC Outdoor executed a large-scale experiential marketing installation in Chicago's Millennium Park. The solution featured a one-tenth scale replica of Mount Rushmore, a climbing wall, and branded food and beverage offerings. This activation generated over 21,600 impressions and facilitated more than 4,800 face-to-face connections for the client.

MMGY