Case Study: MetroPCS drives retail traffic and consumer engagement with EMC Outdoor interactive digital vehicles

MetroPCS used interactive digital vehicles to do some serious gaming with consumers across the country

MetroPCS wanted a way to drive retail traffic and sales in the greater Atlanta area while engaging consumers with a fun, memorable brand experience. EMC Outdoor provided an interactive digital out-of-home vehicle that let MetroPCS connect with shoppers through mobile, digital advertising.

EMC Outdoor routed the video display vehicle to MetroPCS dealers and special events across Atlanta, where consumers played Guitar Hero on large screens while brand ambassadors delivered messaging and promotional items. The campaign was so popular it grew from an initial 2-week run to more than a year and was later expanded into additional markets nationwide.

MetroPCS