Case Study: McDonald's boosts awareness for All Day Breakfast with EMC Outdoor

McDonald's - Customer Case Study

McDonald’s worked with EMC Outdoor to help launch its new All Day Breakfast menu in New York, where the brand needed a way to cut through the noise and reach busy, jaded consumers with a memorable message.

EMC Outdoor implemented an experiential marketing campaign using wrapped vehicles, brand ambassadors, and coffee jet packs to distribute branded materials, hand out offers like gift cards and free coffee, and generate excitement around the launch. The campaign helped McDonald’s successfully introduce All Day Breakfast in the New York market, boost awareness, and drive store visits through continued branded exposure.

McDonald's