Case Study: Lane Bryant drives flagship store launch impact with EMC Outdoor digital out-of-home advertising

Lane Bryant used spectacular digital outdoor to help launch their new flagship store in Manhattan

Lane Bryant needed a high-impact way to announce the grand opening of its new Manhattan flagship store. To create excitement and stand out in a busy market, the retailer worked with EMC Outdoor and used digital out-of-home advertising in prime locations, including Times Square and near the new store.

EMC Outdoor quickly located and secured standout digital outdoor units for the launch, including a massive 62-foot-by-72-foot display that dominated the area. The ads could also be changed and sequenced for added impact, helping drive traffic to Lane Bryant’s store just half a block away.

Lane Bryant