Case Study: Lands' End achieves street-level buzz for Canvas launch with EMC Outdoor truckside advertising

Lands' End used some unique and eye catching outdoor advertising to launch their new product line

Lands’ End partnered with EMC Outdoor to launch its new Canvas product line and needed a way to create street-level buzz in urban markets. The challenge was to stay true to the brand’s style while reaching a hip, young professional audience in Boston and New York City through outdoor advertising.

EMC Outdoor delivered a wrapped truckside campaign that transformed delivery trucks into giant Canvas bags, using high-traffic routes in key business and retail areas for repeated exposure. The program generated a head-turning launch in both markets and brought the look and feel of Canvas to the street level, though no specific numeric metrics were provided.

Lands' End