Case Study: Kona Brewing boosts brand awareness with EMC Outdoor's branded surfboards campaign

Kona Brewing - Customer Case Study

Kona Brewing wanted to build brand awareness among summer beach crowds in Southern California, where reaching consumers with traditional media was a challenge. They turned to EMC Outdoor for creative out-of-home advertising support, looking for a way to connect with their target audience in a beach setting.

EMC Outdoor created a wall of branded surfboards and an interactive street team that brought the Kona brand directly onto the beach. The campaign highlighted Kona’s Hawaiian heritage and drew strong consumer attention, helping increase sales of the featured flagship brand as well as other Kona brands.

Kona Brewing