Case Study: Haverford builds strong brand recognition in Philadelphia with EMC Outdoor

Haverford Trust uses Out of Home to establish a strong community presence and high brand recognition

Haverford Trust wanted to raise awareness in its home market of Philadelphia and build stronger community presence and brand recognition. To do that, the company turned to EMC Outdoor for an out-of-home advertising campaign using static and digital bulletins.

EMC Outdoor secured a premier billboard location and expanded coverage to additional high-traffic chokepoints along major commuter highways, helping Haverford Trust achieve a prominent, high-frequency presence across the Philadelphia market. The campaign’s rotating creative kept the message fresh and locally relevant, and the long-term partnership with EMC Outdoor delivered dependable production, logistics, and ongoing campaign support, contributing to strong brand visibility and trust.

Haverford