Case Study: Hansen's Natural Beverages drives contest engagement with EMC Outdoor

Hansen's used wrapped vehicles and street teams to creat their own mobile events

Hansen’s Natural Beverages turned to EMC Outdoor to promote its “Hansen’s Loves San Francisco” Photo Contest and build awareness in the city. The challenge was to drive traffic to the online contest while creating a memorable local presence through out-of-home media and mobile brand activations.

EMC Outdoor delivered a fun mobile street team campaign featuring brand ambassadors in wrapped Smart Cars and a wrapped van traveling to high-traffic San Francisco locations to distribute samples, share contest information, and take/upload photos for participants. The campaign resulted in more than 16,000 samples distributed, over 1,000 new Facebook and Twitter followers, and more than 2,000,000 online impressions.

Hansen's Natural Beverages