Case Study: Genentech boosts ITOVEBI visibility at Miami Breast 2025 with EMC Outdoor

Genentech boosts ITOVEBI visibility by 141.56% with EMC Outdoor

Genentech partnered with EMC Outdoor to increase visibility for its product ITOVEBI among healthcare professionals attending the Miami Breast Conference. The challenge was to capture the attention of this key audience from the moment they arrived in the city with a strategic out-of-home media plan.

EMC Outdoor implemented a multi-format solution that included a high-impact airport campaign with digital screens and interactive kiosks, complemented by digital taxi tops throughout Miami Beach. The results far exceeded expectations, with airport plays delivering 3.47 million impressions, a 141% increase over plan, and taxi impressions delivering 1.5 million, a 35% increase over plan, ensuring continuous visibility for the brand.

Genentech