Case Study: Cosi Inc. reaches urban lunch crowds with EMC Outdoor scooter and segway advertising

Cosi used scooters and segways to reach the business lunch crowd in key markets, and launch their new menu

Cosi Inc. wanted to launch its new fall lunch menu in major urban markets and needed an out-of-home solution that could be highly targeted, flexible, and tailored to each city. EMC Outdoor helped Cosi reach urban professionals near Cosi locations in Boston, New York, Philadelphia, Washington DC, and Chicago, especially as they were heading out to lunch.

EMC Outdoor implemented branded scooter and Segway teams to circulate through core business districts, near stores and key pedestrian choke points, with drivers acting as brand ambassadors and distributing menus and coupons. The campaign delivered well over 50,000 promotional pieces, more than twice Cosi’s target, helping drive awareness and foot traffic for the new menu.

Cosi Inc.