Case Study: Concordia University boosts enrollment with EMC Outdoor

Concordia University used outdoor advertising to help drive enrollment

Concordia University partnered with EMC Outdoor to help drive enrollment in a saturated market. The university needed a way to reach prospective continuing education students across Minneapolis and St. Paul with outdoor advertising that could stand out and connect with them throughout their day.

EMC Outdoor implemented a broad out-of-home campaign using a mix of traditional and nontraditional media, including billboards, posters, transit shelters, truckside ads, and gas station ads. EMC Outdoor helped Concordia University blanket the Minneapolis/St. Paul market in a distinctive way that captured attention and increased reach, though the case study does not provide specific numerical results.

Concordia University