Case Study: City College of San Francisco boosts enrollment with EMC Outdoor

City College of San Francisco helped drive enrollment with outdoor advertising media

City College of San Francisco turned to EMC Outdoor when enrollment was plummeting during a period of accreditation uncertainty. To reassure the community that the college was still strong and committed, the school needed a fast, visible advertising approach that could reach potential students across San Francisco.

EMC Outdoor developed a digital out-of-home media plan featuring downtown street-level displays and high-profile digital billboards as part of a broader TV, radio, and outdoor campaign. The quick-deploy solution helped drive a 34% enrollment increase in just two months, generating $4.6 million in tuition revenue, while also sparking press coverage that amplified the college’s message.

City College of San Francisco