Case Study: Citrix reaches Washington, DC business decision makers with EMC Outdoor's mobile coffee cart campaign

Citrix used out of home media to create their own mini-events

Citrix needed a way to reach business decision makers in Washington, DC and stand out in a busy commuting environment. EMC Outdoor helped the customer promote its ShareFile platform using out-of-home media centered on a mobile, guerrilla-style coffee cart and branded coffee events near key metro stations.

EMC Outdoor executed a customized, interactive coffee cart with digital screens, brand ambassadors, and a supporting mobile billboard to extend branding throughout the day. Over just three mornings, Citrix distributed thousands of free cups of coffee at high-traffic locations, while the campaign also generated social media engagement through the #ShareMoreDC hashtag and a donation tie-in to Byte Back.

Citrix