Case Study: Chobani grows a national brand with EMC Outdoor’s billboard campaign

Chobani grows a national billboard campaign across 17 markets with EMC Outdoor

Chobani, a leading yogurt brand, faced the challenge of executing a complex national billboard campaign as part of a major branding initiative. The company and its agencies turned to the OOH experts at EMC Outdoor to manage the intricate details of this expansive program.

EMC Outdoor successfully managed the national campaign, which spanned 17 markets across 11 states and included over 60 separate billboard locations. The campaign reached millions of consumers and featured a unique creative approach by turning 100% user-generated Tweets into billboard ads. The vendor's expertise ensured the campaign was a key component in Chobani's successful national branding effort.

Chobani