Case Study: Celgene achieves a dominant presence at ASCO with EMC Outdoor

Celgene used out of home media to create a dominant presence around a key medical conference

Celgene worked with EMC Outdoor to build a strong out of home media presence around the annual ASCO medical conference in Chicago. As one of the year’s most important events for the company, the challenge was to reach attendees and stand out among a highly concentrated audience of medical professionals.

EMC Outdoor developed an out of home media plan that intercepted conference attendees at multiple touchpoints throughout their stay in Chicago, from arrival through the duration of the show. The campaign created a dominant media presence around the event, helping Celgene raise awareness and maintain visibility during ASCO.

Celgene