Case Study: Bud Light Lime engages thousands of fans with EMC Outdoor's multimedia mobile campaign

Bud Light Lime used a multi media team to launch their new flavor in Southern California

Bud Light Lime wanted to build awareness for its new flavor in the Southern California market, especially around San Diego Chargers home games. To do that, the brand partnered with EMC Outdoor and used a mobile, out-of-home multimedia approach to reach fans before and during game day.

EMC Outdoor implemented a campaign featuring branded scooters, custom 3D Segways shaped like Bud Light Lime bottles, and a digital picture team with backpack computers and overhead screens. The activation drew crowds, distributed branded giveaways, and drove fans to social sharing, resulting in thousands of consumer engagements and broad market impressions for Bud Light Lime.

Bud Light Lime