Case Study: Brasil Tourism achieves major NYC street presence with EMC Outdoor double-decker bus wraps

Brasil Tourism used wrapped double decker buses to create a major presence on the streets of New York

Brasil Tourism wanted to build a strong presence in New York City, one of North America’s busiest advertising markets, and turned to EMC Outdoor for an out-of-home media solution. EMC Outdoor used wrapped double-decker buses to help the tourism brand reach both New Yorkers and visitors in high-traffic areas like Times Square.

EMC Outdoor delivered fully wrapped double-decker buses that combined billboard-sized visibility with mobility, allowing Brasil Tourism’s message to travel through popular tourist districts and attract an audience likely to travel. The campaign created a major street-level presence and made a big impact in a key market, though no specific numerical results were provided.

Brasil Tourism