Case Study: Boost Mobile engages NCAA Final Four fans with EMC Outdoor bike displays and mobile billboard

Boost Mobile used bike displays to reach basketball fans at the NCAA Final Four

Boost Mobile wanted to connect with basketball fans attending the NCAA Final Four in Indianapolis in a fun, attention-grabbing way. To do that, the customer turned to EMC Outdoor for bike displays and a customized mobile billboard.

EMC Outdoor created a branded basketball mobile billboard with a hoop and used brand ambassadors to run “shoot-offs” for prizes, while bike displays helped extend the activation into high-traffic pedestrian areas and drive people to the truck. The campaign engaged large crowds in a memorable way and successfully built awareness and event traffic, though no specific numeric results were reported.

Boost Mobile