Case Study: Boost Mobile drives store visits with EMC Outdoor OOH media

Boost Mobile drives 50.97% lift in foot traffic with EMC Outdoor

A leading telecommunications company faced high competition and the critical need to increase retail store visits. They partnered with EMC Outdoor to strengthen their retail presence across six key markets.

EMC Outdoor designed a layered Out of Home campaign using multiple formats like posters, transit shelters, and digital bulletins. This strategy delivered significant results, including a 50.97% lift in foot traffic and 73,702 total store visits. The campaign's performance was 33.47% above the industry benchmark for telecommunications.

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