Case Study: Boost Mobile boosts brand awareness with EMC Outdoor’s smoothie truck experiential campaign

Boost Mobile - Customer Case Study

Boost Mobile wanted a creative way to directly reach its target audience in key urban markets and build awareness of its stores, plans, and services. To do that, the company partnered with **EMC Outdoor** on an experiential marketing campaign that would surprise and engage people where they already were.

**EMC Outdoor** delivered a custom smoothie truck activation featuring fabricated sunglasses and free smoothies, bringing pop-up fun to Boost Mobile store locations across Baltimore, Washington, D.C., and Charlotte. Over three weeks, the campaign visited 41 stores, served 5,409 smoothies, traveled more than 1,000 miles, and generated an estimated 223,500 impressions, helping Boost Mobile create memorable brand interactions and stronger awareness.

Boost Mobile