Case Study: Boehringer Ingelheim dominates San Diego event marketing with EMC Outdoor

Boehringer Ingelheim used outdoor advertising to reach event attendees in San Diego

Boehringer Ingelheim turned to EMC Outdoor ahead of the annual ADA meeting in San Diego, looking for a way to reach conference attendees throughout the city during the event. The challenge was to connect with a highly targeted audience across multiple high-traffic locations, from the airport to the convention district and nearby dining and shopping areas.

EMC Outdoor developed a multi-media out-of-home campaign that included airport dioramas, mobile media such as segways, scooters, wrapped vehicles, bike taxis, a mobile video display, and a 100-foot branded sail. The program created a strong citywide presence and helped Boehringer Ingelheim dominate the San Diego market for the duration of the critical meeting.

Boehringer Ingelheim