Case Study: AT&T achieves over a million impressions for 4G launch with EMC Outdoor mobile projection

AT&T used mobile projection to help launch their new 4G service

AT&T worked with EMC Outdoor to create a memorable launch for its new 4G service in key western markets. The challenge was to raise awareness in a way that would stand out and reach consumers in high-traffic areas where traditional out-of-home media might not have been as effective.

EMC Outdoor implemented an alternative out-of-home campaign using mobile projection in downtown nightlife and traffic-heavy areas across five cities. Over 70 nights, EMC Outdoor managed the full program and the campaign reached over 1 million estimated impressions, giving AT&T a dynamic platform to announce its new service.

AT&T