Case Study: Alcon boosts booth traffic with EMC Outdoor's giant mobile wallscape

Alcon Labs used a giant mobile wallscape to create its own spectacular out of home media space

Alcon partnered with EMC Outdoor to help drive booth traffic at a key convention in New Orleans. To stand out in a crowded event environment and reach attendees concentrated in one place for a short window of time, Alcon needed a bold out-of-home solution that would create a memorable media presence near the convention center.

EMC Outdoor delivered a giant mobile wallscape placed just a few hundred feet from the convention center on one of the main attendee routes. The display stood over 6 stories high, towering over its surroundings and creating a spectacular impact that helped Alcon capture attention and visibility at its key meeting.

Alcon