Case Study: Chobani achieves national brand growth with EMC Outdoor

A national billboard program helped build this family business into a national brand

Chobani, the Greek yogurt brand, needed help executing a major national billboard branding campaign across 17 markets in 11 states and more than 60 locations. They turned to EMC Outdoor for out-of-home planning and management support to handle the many details of the program.

EMC Outdoor delivered a strategically selected billboard and wall campaign focused on premium locations in key cities to maximize impact. The creative featured real Twitter comments from Chobani fans to create a “consumer-up” message, and the campaign helped propel Chobani to the #1 spot in its product category.

Chobani