Case Study: General Motors lowers hotel costs with Emburse Reshop

General Motors lowers hotel costs with Emburse automated reshopping

General Motors, a global automotive leader, faced challenges in managing its extensive hotel travel spend. Key issues included hotel rate volatility leading to overpayment after booking, inconsistent loading of negotiated rates, and pressure to deliver savings without disrupting traveler experience or tightening policy. To address this, GM partnered with vendor Emburse, utilizing their Emburse Reshop and Emburse Audit solutions.

The Emburse solution provided automated, passive reshopping that continuously monitored and rebooked lower hotel rates. This embedded savings directly into the travel workflow without requiring traveler intervention. As a result, General Motors successfully lowered its average booking rates (ABRs), reduced overpayments caused by price drops, and improved the capture of its negotiated hotel rates, all without mandating traveler behavior change or stricter policies.

General Motors