Case Study: Wildlife improves mobile game performance and organic distribution with Embrace

Wildlife uses Embrace to maintain high technical performance, better player experience, and higher potential for organic distribution

Wildlife, one of the largest mobile gaming companies in the world, needed a better way to maintain high technical performance across its portfolio of 60+ mobile games. To improve player experience, retention, and organic discoverability in the app stores, Wildlife turned to Embrace and its unified mobile monitoring and observability platform for Unity-based Android and iOS games.

With Embrace’s crash reporting, ANR monitoring, alerts, session timelines, and performance insights, Wildlife identified the root causes of issues faster, reduced false positives, and proactively addressed problems before players complained. The results included keeping games below Google Play bad-behavior thresholds, increasing App Store and Google Play featuring, cutting remediation times by days, reducing a major game’s crash rate from 1.2% to 0.3%, and helping drive better user experience and higher DAU.

Wildlife

Bruno Dreux

Director of Engineering Operations