Case Study: TextNow improves mobile observability and debugging with Embrace

TextNow switches from Firebase to Embrace as it looks to continuously improve its ANR and mobile app data

TextNow, the communications app used by more than 10 million users, needed a better way to monitor its Android and iOS experience after Fabric was deprecated and Firebase alone proved too limited. With Firebase, the team struggled with delayed user-session visibility, sampling and rate limiting, and difficulty distinguishing startup behavior across different user flows, which made debugging, performance optimization, and fraud detection harder.

By switching to Embrace, TextNow gained unsampled, near-real-time mobile session data plus dashboards, ANR reporting, and user session insights to debug faster and track app health more accurately. Embrace helped the team optimize startup performance for real users, avoid bot-skewed analysis, and improve overall visibility and issue resolution, giving TextNow more complete and actionable data for ongoing mobile performance work.

TextNow

Malachi de Ælfweald

Staff Software Developer