Case Study: USA TODAY achieves 3x more video views and higher app engagement and ad revenue with Embrace

Stop losing money and users for unknown reasons

USA TODAY faced declining retention as viewers abandoned streaming video sessions and revenue fell; they turned to Embrace for observability to diagnose the problem. Embrace’s platform helped the product teams surface user-facing issues they couldn’t see before, revealing that long load times made the app feel frozen to users.

Embrace pinpointed specific network calls and video-loading logic causing the delays and guided fixes to the playback flow. After implementing the changes identified by Embrace, USA TODAY saw videos viewed increase 3x along with higher app engagement and improved ad revenue.

USA Today