Case Study: Kumu eliminates networking issues and speeds issue resolution with Embrace

Kumu resolves networking issues and serves 2 million monthly users with Embrace

Kumu, a social livestreaming app based in The Philippines, faced significant challenges due to its users having older Android devices and poor network connectivity. This led to app crashes and failures that were difficult to diagnose. Using Crashlytics alone, Kumu's engineers struggled to identify the root cause of issues, such as determining if problems were due to the app's code or the user's environment, which hampered their ability to prioritize engineering resources effectively.

By implementing Embrace's mobile observability platform, specifically its network monitoring and session replay features, Kumu gained deep visibility into every user session. This allowed them to instantly determine if an issue was caused by poor connectivity or the application itself. As a result, Kumu dramatically reduced issue resolution times, improved the user experience, and supported their growth to over two million monthly active users and thousands of new daily downloads.

Kumu