Case Study: GOAT achieves 99.99% crash-free sessions during record Black Friday traffic with Embrace

GOAT uses Embrace to remain 99.99% crash-free amidst record traffic on Black Friday

GOAT, the global sneaker marketplace with over 30 million members, struggled to troubleshoot user-impacting mobile issues during live, high-traffic events because traditional tools like Firebase and Fabric didn’t provide user-experience–level visibility. GOAT adopted Embrace’s mobile observability platform — including session replay and network monitoring — to get session-level metrics and faster, user-focused troubleshooting.

Embrace let GOAT engineers instantly reproduce sessions, pinpoint failing network calls, and triage problems in real time during phased rollouts and Black Friday. As a result, GOAT remained 99.99% crash-free despite a 44% traffic increase and saw average session time on Black Friday rise from 3 minutes to 8 minutes, while significantly speeding root-cause detection and fixes.

GOAT

Chris To

Vice President of Technology