Case Study: GOAT achieves 99.99% crash-free sessions on Black Friday with Embrace

GOAT stays 99.99% crash-free on Black Friday with Embrace

GOAT, a global sneaker and apparel marketplace, faced challenges with traditional mobile monitoring tools like Firebase and Fabric, which lacked the user-centric metrics needed to efficiently troubleshoot issues, especially during high-traffic live events. They turned to the vendor Embrace for its mobile observability platform, which provides comprehensive user session insights and crash reporting.

By implementing Embrace, GOAT gained the ability to instantly look up any user session to reproduce and triage issues, which was crucial for handling the surge in traffic during events like Black Friday. This solution enabled them to achieve a 99.99% crash-free session rate despite a 44% increase in traffic, ensuring the platform remained stable and performant. Embrace became an essential part of their release workflow and live event monitoring.

GOAT