Case Study: MINISO achieves 52% sales growth with emBlue

Miniso increased its sales by 52% with email campaigns thanks to emBlue

MINISO, a global retailer of lifestyle products, was struggling with an email marketing platform that limited its sending frequency and conversion tools. This restriction hindered their customer communications and prevented the email channel from having a meaningful impact on their monthly sales. They sought a new solution from emBlue to enable unlimited sends and support innovative marketing strategies.

emBlue implemented its Marketing Automation and Email Marketing platform, leveraging its native integration with VTEX. Their specialists helped MINISO create personalized campaigns based on user behavior, implement remarketing for abandoned carts, and send push notifications. This solution led to a 52% increase in sales from email marketing, an open rate of 64%, and an eightfold increase in sending frequency.

MINISO

Carlos Alberto Ramos Loo

TI and e-commerce Manager