Case Study: MINISO increases sales by 52% with emBlue

MINISO boosts sales by 52% with emBlue

MINISO, a global retail brand, was looking to increase the performance of its email marketing channel. Their previous platform limited sending frequency and prevented them from implementing new conversion tools, which reduced their communications and impact on monthly sales. They partnered with emBlue for a platform that offered unlimited sends and specialist support to improve their ecommerce strategies.

emBlue implemented a strategy using marketing automation and email marketing, including a native integration with VTEX. This allowed for automated segmentation based on customer behavior and personalized email campaigns. The solution included remarketing for abandoned carts and automated email sequences. As a result, MINISO increased sales by 52% through email marketing, doubled their conversion rate, and achieved a 64% open rate.

MINISO